A-View: More efficient thanks to a perfect viewing experience
Innovation meets perfection - together with Zeiss, the world's leading manufacturer of sports eyewear lenses, we have developed a unique lens that revolutionizes the visual experience for athletes.
With this step, we are changing the way we see in sport:
The new mint glass - a game changer in sport
Our vision was clear: we wanted to offer athletes and fans the ultimate viewing experience. Under the motto "See the Unseen", we worked closely with Zeiss to develop a special color scheme that sets new standards.
The Biocromic lenses from Zeiss in red and green already proved their worth at the last Olympic Games. Red stimulates the brain, boosts concentration and increases motivation. Green, on the other hand, relaxes the brain and helps athletes to stay focused for longer.
Blog posts

Internationale Beachvolleyball-Power – fest in Athletes Eyewear!
Was für ein Wochenende! Stolzer könnten wir kaum sein. Während in Österreich der größte Beachvolleyball-Showdown des Sommers beim Pro Beach Battle über die Bühne ging, pulsierte auch in München die...

Sonnenbrillen Trends 2026 – Neue Designs bei Athletes Eyewear
Die Sonnenbrillen-Kollektion 2026 entsteht – kreativ, mutig, sportlich Es ist wieder soweit: Bei Athletes Eyewear laufen die Arbeiten an den neuen Sonnenbrillen für 2026 auf Hochtouren. Das Ziel?...