J. Athletics was yesterday - we are now Athletes eyewear! With the new name, we are venturing onto the international stage. The brand upgrade also means lots of cool events in the future, collaborations with more top international athletes and even more rad eyewear. But a few things remain the same: the focus on the best quality, incomparably cool looks and unbeatable prices.
After three successful years on the European eyewear market, we also want to shake up the international sports world. For months a fully motivated team has been working on the re-launch of J. Athletics - finally the moment has arrived. From now on we are launching Athletes eyewear with a new look.
A success from the start
In the past three years, we have already proven several times that our sports and leisure eyewear has great potential. A good 200 top athletes, more than 500 stores and over 10,000 satisfied customers trust the quality of our products. Even though we have already been able to grow immensely with our brand in some countries, we now want to achieve even more with Athletes eyewear.
To this end, we took a close look at everything in the company and completely reorganized: Suboptimal things have been discontinued, and good things have been further improved. Internal processes have been optimized and all key positions are ready for the challenges that the international eyewear market brings.
Perfect quality, gritty glasses
Of course, the brand-wide upgrade doesn't stop at our sports and leisure eyewear. In the future, our customers can look forward to even more rad looks, more cool models and even more color combinations. However, some things will remain unchangedat Athletes eyewear, such as the perfect quality, the incomparable wearing comfort and the unbeatable prices. So even under the new name, we have the ideal glasses for every sports or leisure activity.
More collaborations and events
The leap onto the international stage also means the expansion of existing cooperations, for example with Zeiss - the high-end lenses from Zeiss will of course continue to be used in selected products from Athletes eyewear and will ensure the absolute best view during sports. We will also continue to be the official supplier of the Olympic Team Austria until 2026. Further great cooperations and event appearances are in planning.
In addition to expanding our existing partnerships, we are also looking forward to working with other top athletes from all over the world - including the two Scandinavian beach volleyball players Åhman/Hellvig, whom we will be able to accompany on their way to the top of the world in the future.
One thing is clear: WE ARE READY! At Athletes eyewear a lot will change, but our ultimate goal remains the same: Satisfied customers who can experience an unforgettable day of sports or leisure with our eyewear.
