Beach Volleyball

ATHLETES eyewear + German Beach Tour = The perfect match

German Beach Tour Edition

Summer is approaching in leaps and bounds, and of course beach volleyball is not to be missed. Besides our cooperation with the win2day Beach Volleyball Tour PRO in Austria, we are partner of the highest German beach volleyball series, the German Beach Tour, for the second time in a row. In year 2, a special treat is waiting for the beach volleyball fans: Our own German Beach Tour Edition sunglasses.

Own ATHLETES eyewear edition for the German Beach Tour

Just in time for the start of the German Beach Tour 2023, with the first tour stop in Bremen, the time has finally come. We bring our German Beach Tour Edition sunglasses in front of the curtain. We have further optimized our sunglasses GAMECHANGER over the winter and developed our own special model together with the German Beach Tour. The colors and logo elements of the German Beach Tour were integrated into the frame to get a unique sunglass.

German Beach Tour Edition

The fact that we are launching a joint GBT special model shows the mutual appreciation in our partnership and the commitment on the part of ATHLETES eyewear to work with us to build the German Beach Tour into the most attractive national beach volleyball series in the world over the next few years." 

Alexander Walkenhorst, Managing Director NBO Event GmbH and Spontent GmbH

Changing the game together

When it comes to the German Beach Tour, the word GAMECHANGER says it all. The team around mastermind Alex Walkenhorst has revolutionized the German Beach Volleyball Tour. Top entertainment and a professional and contemporary livestream on Twitch have convinced from the beginning.

"The German Beach Tour, above all with its livestream on Twitch, gives us a unique opportunity to bring our products closer to a young target group in an attractive and authentic way. This is invaluable, especially in beach volleyball, one of our core sports."

Mike Kofler Brand Manager ATHLETES eyewear

The innovative spirit of the German Beach Tour fits perfectly to ATHLETES eyewear. We are also driven by the urge to improve our products every day and out of this motivation, unique sports sunglasses like the GAMECHANGER have been created. The GAMECHANGER is the result of all the experience we have gained over the years working with athletes. Coupled with the highest quality lenses from ZEISS, these glasses are an absolute high-end product.

"We are very pleased to continue the partnership between ATHLETES Eyewear and the German Beach Tour. ATHLETES eyewear is a partner that has believed in our novel medialization approach of the German Beach Tour from the very beginning and is appreciated by the beach volleyball community for it."

Alexander Walkenhorst, Managing Director NBO Event GmbH and Spontent GmbH

Since sports glasses, especially in beach volleyball, are exposed to high stresses, it is essential to offer the end consumer a resistant lens in addition to a high-quality frame. Especially on the sand, the grains of sand often work aggressively against the lens, which is why we work with ZEISS, one of the world's best lens manufacturers, on the GAMECHANGER. For spectacle wearers, the GAMECHANGER can be extended with a clip-in. This can be easily and inexpensively glazed by the optician of choice.

Right in the middle instead of just there

After the great cooperation with the German Beach Tour last year, we decided to be also live in the Expo with our ATHLETES eyewear booth at selected locations in 2023. The German Beach Tour fans can experience us even better and can try out our eyewear directly on site.

The GAMECHANGER German Beach Tour Edition is available now and only while supplies last online and at selected stops of the German Beach Tour as well as at well-stocked optical stores and sports retailers.

More info:
Webpage GBT:

Twitch channel GBT:



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