For the first time as Athletes Eyewear, we were able to participate in Fibo 2025 - one of the largest fitness, health and sports trade shows in the world. Fibo has established itself for years as the event that brings together the most important players in the industry, and this year it was a special opportunity for us to be part of this exciting experience.
Industry giants such as ESN, More and OACE draw the crowds
It was fascinating to see how brands such as ESN, More and OACE captivate the masses. What particularly impressed me was the passion with which the founders of these companies live their brands and turn their community into a real family. These entrepreneurs know how to share their vision and their dream and thus win over their followers not just as customers, but as true fans. This recipe for success was also a valuable inspiration for me.
Athletes Eyewear: A strong connection to the community
Similar to the big brands, we at Athletes Eyewear rely on a close connection to our "Athletes Family". For us, it is crucial to create a basis in which everyone - whether professional or amateur - feels welcome. Our goal is to give everyone their own "Olympic Moment". This idea that not only professional athletes should wear the best sports sunglasses in the world, but everyone who identifies with our vision, is supported by our community.
Because only together can we achieve great things and create something unique. Fibo has once again shown us how important this proximity to our base is and what enormous potential lies in this collaboration.
New partnerships and distributions - looking to the future
What will we take away from Fibo? Quite clearly: unique new partnerships, such as the one with Red Bull, which open up new opportunities for us to strengthen our brand even further. We were also able to gain new distributors in India and numerous exciting new retailers in the online sector. We will keep you regularly updated on these developments over the coming weeks.
Our new A View glasses: a real game changer
One of the highlights of Fibo was undoubtedly the presentation of our new A View glasses. It was incredible to see how this innovation attracted the attention of the trade fair visitors. The decision to be the first company in the industry to introduce mint-colored lenses was a bold move. And this courage was rewarded - the A View lenses not only wowed spectators, but also noticeably improved athletes' performance during training and competition. Our lenses not only offer protection, but also help to relax the eyes during intense sporting activity.
Let's create something great together!
Fibo 2025 was a true "Olympic moment" for us and a starting point for many exciting developments. We are proud to be part of this dynamic industry and even more proud to be shaping the future of sport with our Athletes Eyewear Community.
Let's set off together and write the next great chapter in the history of Athletes Eyewear. We are ready to experience something great together with all of you.
Feel your Olympic Moment with Athletes Eyewear.
