A new chapter for Athletes Eyewear: Why personal development is a milestone for our brand

A new chapter for Athletes Eyewear: Why personal development is a milestone for our brand

The new year 2025 is here - and it feels like the perfect time to start with full energy and big goals. After a few relaxing days with the family over Christmas and New Year, I'm delighted to return today with some exciting news:

From January 7, I will be starting "THE KEY" training at GREATOR!
This 6-month journey will not only help me grow as a person, but will also strengthen our Athletes Eyewear brand in many ways. In this blog post, I would like to share with you why this is a real milestone for us.

Why "THE KEY"?

Since founding Athletes Eyewear, I have always believed that behind every successful brand there is a strong personal story. My story - the journey from sales representative to founding an international eyewear brand - is not only a part of me, but also an important part of our brand.

With "THE KEY" I will learn to tell this story even better and more effectively. That means:

1. Inspire people: Our brand stands for courage, determination and the will to do things differently. With my story, I want to convey exactly that and encourage people to pursue their own goals.
2. Personal branding: Athletes Eyewear is more than just a brand - it represents an attitude. By giving my story a face, I want to make the brand even more tangible and authentic.
3. Passing on knowledge: Whether to sales teams, partners or our community - my aim is to share the expertise behind our success story with others and to grow together.
   
   

   A milestone for our brand

   Personal development is not an end in itself - it is a key to becoming better and better as an entrepreneur and brand. For me, this training is not only an investment in myself, but also in Athletes Eyewear.

   • More visibility: With my sharpened storytelling skills, we will reach and inspire even more people as a brand.
   • Better connections: Our values and visions are communicated more clearly and tangibly - this creates trust with customers, partners and our team.
   • Long-term success: We have always distinguished ourselves through innovation and courage. With this step, we are laying the foundations for an even more successful future.
     
     

   
   
   

   What does this mean for you, our community?

   You are the core of Athletes Eyewear. Without you, our supporters, customers and partners, our journey would not have been possible. I see this training as an opportunity to give back even more of what has made us strong as a brand: Inspiration, motivation and striving for more.

   You can expect:

   • Authentic insights: I will take you with me on this journey and let you take a look behind the scenes.
   • New impetus: Through the training, I will develop fresh ideas and perspectives that will directly benefit you - our community.
   • Even more motivation: Our mission remains clear: to inspire you with high-quality products and inspiring stories.
   
   

   2025 will be a year full of new opportunities and successes - not only for me personally, but also for us as a brand.

   I am grateful for each and every one of you who has accompanied us on this journey. Together, we will continue to achieve great things and show that courage and determination can change everything.

   I look forward to your thoughts and feedback - and am excited to see what successes we will celebrate together this year!

   Here's to a great year 2025!

   Your Mike