A-View: More efficient thanks to a perfect viewing experience
Innovation meets perfection - together with Zeiss, the world's leading manufacturer of sports eyewear lenses, we have developed a unique lens that revolutionizes the visual experience for athletes.
With this step, we are changing the way we see in sport:
The new mint glass - a game changer in sport
Our vision was clear: we wanted to offer athletes and fans the ultimate viewing experience. Under the motto "See the Unseen", we worked closely with Zeiss to develop a special color scheme that sets new standards.
The Biocromic lenses from Zeiss in red and green already proved their worth at the last Olympic Games. Red stimulates the brain, boosts concentration and increases motivation. Green, on the other hand, relaxes the brain and helps athletes to stay focused for longer.
Blog posts

The German Beachtour x Athletes Eyewear
An inseparable combination We couldn't be prouder to extend our partnership with the German Beachtour for the next two years! Our collaboration with this unique event is...

Fibo 2025: A milestone for Athletes Eyewear and the future of sports eyewear
For the first time as Athletes Eyewear, we were able to take part in Fibo 2025 - one of the largest trade fairs for fitness, health and sport in the world. Fibo has established itself for years as the event...